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City Guide: Marrakesh

City Guide: Marrakesh

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Louis Vuitton’s City Guide series travels to Marrakesh, unveiling an eclectic and lively metropolis where the past and present coalesce to create a place of abundant creativity.


To explore the Red City is to travel back in time, navigating centuries of history imbued with a myriad of influences. For a thousand years, each dynasty of Moroccan sovereigns has left its mark on the medina, evident in the plethora of ancient monuments in the city's heart. Beyond the medieval walls extends a contrastingly modern metropolis called the Ville Nouvelle, revealing wide avenues, contemporary buildings, and futuristic shopping malls.


The souks, riads, and market stalls create spaces of gathering and exchange, where the enticing smell of Moroccan dishes beckons visitors to delight in authentic cuisine and the art of sharing. With a wide array of street food stalls and a diverse offering of international restaurants, Marrakesh stands out as a gastronomic hub.  

From the Jemaa El-Fna Square and the Koutoubia Mosque to the dazzling new town, the Ochre City captivates with its vital energy and diverse architecture. Undergoing a quiet artistic revolution, Marrakesh teems with intersecting narratives and boundless imagination, weaving a vibrant tapestry of cultures, languages, and nationalities. 

The new Marrakesh City Guide is now available online or in bookstores worldwide, with a version available on the City Guides App (iOS)


For the past 20 years, the Louis Vuitton City Guide Series has explored 30 of the world’s leading metropolises, with an offbeat look at local fashion, design, contemporary art, food, and culture. Each volume invites writers and guests from diverse backgrounds to provide a completely subjective view of the most beautiful hotels, the best restaurants, the quirkiest shops, and the most famous historic places.

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